Playful, bold and exuberant,

VAN DE WIEL is a brand with adventure at its heart and where the color black always takes center stage.

Mary van de Wiel / artist / creative director / founder

Back Story.

One day, this New York-based/Dutch branding maverick landed in the middle of México, picked up a brush and a can of black house paint and, for the first time in her life, started to paint floor to ceiling. It turned her world upside down. That’s when the scale of her work grew bigger, bolder and more impulsive. 

VAN DE WIEL kicked off in a studio in San Miguel de Allende, Mexico, exploded floor to ceiling in Brooklyn, and then in Sydney burst across murals, gallery windows, home furnishings, upholstery and wall coverings. No wonder. MARY VAN DE WIEL BELIEVES THAT ART HAS A PULSE. IT BELONGS IN EVERYDAY LIFE. NOT JUST ON WALLS.