Playful, bold and exuberant,
VAN DE WIEL is a brand with adventure at its heart and where the color black always takes center stage.
-Mary van de Wiel, artist / creative director / founder
Back Story.
One day, this Dutch/New York-based branding maverick landed in the middle of Mexico, picked up a brush and a can of black house paint and, for the first time in her life, started to paint floor to ceiling. The large-scale abstract works literally turned her world upside down.
IT KICKED OFF
in a studio in San Miguel de Allende, México, exploded floor to ceiling in Brooklyn, and then in Sydney, Australia, burst across murals, home furnishings, upholstery, gallery windows and printed textiles (in black/white only) marking the beginning of her Black Line Crazy Collection.
NOW BACK IN MÉXICO
she launched a collection of bags with her paintings printed on messenger bags, totes and more. At the same time, exhibitions in Sydney and Mexico led to further recognition, including a public art installation in the UBS Bank in New York City.
REBRAND:
VAN DE WIEL 2024
VDW collections of wearable art, knitted ponchos and wool rugs & throws are handmade/handwoven in Mexico. Watch this space: In 2025, we’re thrilled to be launching new collections of printed textiles, homewares, upholstered furniture, ceramics, accessories and more!
