Playful, bold and exuberant,
VAN DE WIEL is a brand with adventure at its heart and where the color black always takes center stage.
-Mary van de Wiel, artist / creative director / founder
Back Story.
One day, this Dutch/New York-based branding maverick landed in the middle of Mexico, picked up a brush and a can of black house paint and, for the first time in her life, started to paint floor to ceiling. The large-scale abstract works literally turned her world upside down.
IT KICKED OFF
in a studio in San Miguel de Allende, México, exploded floor to ceiling in Brooklyn, and then in Sydney, Australia, burst across murals, home furnishings, upholstery, gallery windows and printed textiles (in black/white only) marking the beginning of her Black Line Crazy Collection. In 2025, she rebranded under her own name, VAN DE WIEL.
NOW BACK IN MÉXICO
she’s opened a gallery showcasing her paintings, her collection of bags, one-of-a-kind rugs, sculptural lighting and more. At the same time, exhibitions in Sydney and Mexico have led to further recognition, including a public art installation in New York City.